Promotion of Regional Opportunities for Produce through Enterprises and Linkages (PROPEL)

Through PROPEL, we are connecting fresh produce buyers in the region and beyond with Caribbean farmers, processors and related businesses.

Targeting implementation in five Caribbean countries (Barbados, Dominica, Guyana, Jamaica, and St Lucia), we work with private sector buyers, producers and governments to support up to 11,500 small- to medium-scale producers in the Caribbean.  We also work with processors and related businesses to increase the supply of agricultural products – particularly fresh produce – to high value markets, like supermarkets, hotels and traders, including exporters and importers, in the Caribbean.

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What We're Doing: 
  • Increasing linkages between private sector buyers, producers and appropriate government institutions
  • Increasing the ability of national and regional associations, networks, producer groups and other organizations to facilitate meeting high-value market demands in an environmentally sustainable manner
  • Increasing the capacity of producers to meet high-value market quality, quantity and safety needs in an environmentally sustainable manner 
  • Increasing the knowledge and capacity of young agri-preneurs to enter into and operate businesses serving high-value markets
  • Increasing the access of producers to appropriate financing to facilitate equitable access for youth and women

Gender equality is an important element of this project. We are integrating gender equality approaches by supporting women’s and men’s equitable access to high-value markets, supporting women’s leadership and decision making, and increasing the institutional capacity of partners to equitably respond to the needs of women and men and address gender inequality issues. 

Ensuring the engagement of youth is another important objective.  We will respond to the needs of youth producers by involving them in high-value markets, supporting youth agri-preneurs in agri-business, and raising awareness about the untapped potential of youth in the agricultural sector.

Promoting good agricultural practice, adopting climate change mitigation measures, awareness raising, and capacity development will also be integrated into project initiatives. This includes an emphasis on addressing governance issues, including phyto-sanitary concerns, transportation, access to finance and non-tariff barriers.

History: 

In its first years of implementation, PROPEL was under the management of Canadian non-profit organization, Canadian Hunger Foundation (CHF). Given the unfortunate closing of CHF, the management of PROPEL has been transitioned to WUSC. Through this initiative, we continue build on the strong legacy CHF has left behind in the Caribbean, creating sustainable economic opportunities for farmers, their communities and their countries.

 

Thank you to our donors

The Promotion of Regional Opportunities for Produce through Enterprises and Linkages (PROPEL) project is implemented by World University Service of Canada (WUSC), with the financial support of donors and from the Government of Canada through Global Affairs Canada.

 

Global Affairs Canada