Request for proposals – Provision of Media Communications Services


Provision of Media Communications Services – LOCAL CONSULTANCY – GHANA

WORK PACKAGEProvision of Media Communication Services


WUSC (World University Service of Canada) is a Canadian non-profit organization working to create a better world for all young people. We bring together a diverse network of students, volunteers, schools, governments, and businesses who share this vision. Together, we develop solutions in education, economic opportunities, and empowerment to overcome inequality and exclusion for youth around the world, particularly young women and young refugees. WUSC currently works in 25 countries across Africa, Asia, the Middle East, and Latin America, with an annual budget of approximately CAD $40 million. We have over 90 staff in our Ottawa office, and over 200 people overseas implementing 16 development projects in collaboration with donors such as Global Affairs Canada, the UK Department for International Development (DFID), the World Bank, the Asian Development Bank, and the African Development Bank.


The Innovation in Non-Traditional Vocational Education and Skills Training (INVEST) is a 5 year initiative that will build sustainable pathways to enhanced economic empowerment, well-being and inclusive growth for 5,000 urban poor young women in Accra, Kumasi, and Sekondi-Takoradi, Ghana. Working in high growth sectors, the initiative will test and scale innovative, sustainable models to improve the enabling environment, reduce gender-specific barriers to women’s economic participation, and enhance access to decent work for marginalized women in non-traditional sectors.   


The INVEST project is currently seeking to contract the services of a media and communications agency to provide strategic media, advocacy, social marketing and communications services for the project. The services will cover three regions in Ghana – Sekondi-Takoradi, Kumasi and the Greater Accra. The key audiences for these communication services will include INVEST project beneficiaries, TVET sector stakeholders, and INVEST project partners. Consultant should expect to collaborate with the INVEST project team. The project will require that a range of media and communications services are deployed that are adapted to the information needs and channels through which the above audiences consume their information. 

Specific Objectives:

  • To improve public and industry attitudes towards women’s economic participation in high-growth and non-traditional sectors.
  • To raise awareness of pathways to training and opportunities in high-growth and non-traditional sectors and amongst urban poor young women (18-35) in Accra, Kumasi and Sekondi-Takoradi.
  • To amplify locally led innovative advocacy and public engagement initiatives focused on women in high-growth and non-traditional sectors.
  • To curate visibility and recognition events for the INVEST project.

Application Procedures

Applications are expected to include the following:

  1. A technical proposal, outlining the communications agency’s approach to implementing the project and achieving the stated objectives and deliverables.
  2. A detailed financial proposal outlining how the Agency will deliver the project within the available budget, including number of hours, staff levels of effort, overhead and any other relevant cost. 
  3. A proposal for M&E framework that will be used by the communications agency to capture, document and report on project benchmarks and indicators. 

Interested bidders may submit questions on the RFP, statement of work or the procurement process no later than 26th of February, 2021 to the Procurement Committee at [email protected]

The application deadline is 3rd of March, 2021. Only complete bids will be considered. To access the full request for proposal and apply, please visit our website at

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