Digital Marketing Advisor

Assignment Type:

Canadian International Volunteer

Eligibility Requirements:

Open to Canadian citizens and permanent residents of Canada only

Assignment ID:

VA-106550

Assignment Title:

Digital Marketing Advisor

Partner:

Uganda Women Entrepreneurs Association Limited

Country:

Uganda

Duration:

4 to 12 months (flexible)

Time Commitment:

Full-time

Assignment Context

Are you passionate about building strong women owned enterprises, and supporting improved networking and marketing linkages for business women? Do you have digital marketing skills to share? 

As the Digital Marketing Advisor with Uganda Women Entrepreneurs Association Limited (UWEAL), you will strengthen their knowledge in digital marketing tools, platforms, and use of social media so that UWEAL can support their member organizations to increase visibility of their products and services and transact business online.

Your role will involve assisting UWEAL in building its internal marketing capabilities. This includes creating practical tools on digital marketing and recording them as webinar sessions, which will then be shared among member organizations to foster their business growth.

Apply now to empower women-owned enterprises and foster networking for business women in Uganda!

Roles and Responsibilities

• Develop an understanding of the type of member organizations affiliated with UWEAL including the nature of their businesses
• Support UWEAL staff to review current digital marketing strategies, advising on enhancements based on technological trends and insights and subsequently collaborate to create specialized digital marketing tools and webinars for member organizations to utilize effectively
• Train key personnel at UWEAL on ways to optimize digital marketing tools and enhance social media presence
• Ensure that a gender equality lens is consistently applied in the execution of all activities
• Use an intersectional lens to ensure the inclusion and participation of young women and other marginalized youth, as well as their representation, in all activities related to communications
• Participate in pre-assignment training
• Participate in at least 3 public engagement initiatives before, during, or after the assignment. Volunteers will be equipped with the tools, training, and support to achieve these goals. Volunteers will also have one virtual check-in with the Public Engagement Officer throughout the course of their assignment
• Set up a personalized volunteer fundraising page on the WUSC fundraising platform and share it in your networks. Volunteers will be supported with the tools, training and support to achieve the fundraising goal
• Submit reports as required by the partner organization and by WUSC.

Experience and Qualifications

• Degree and/or training in communications, marketing or a related field
• Experience in digital marketing, social media and online content creation 
• Familiarity with social media analytics and Search Engine Optimization (SEO) 
• Ability to think strategically and analytically
• Minimum two (2) years relevant professional experience in your field of expertise
• A commitment to gender equality, youth inclusion, and international volunteering
• Flexibility, adaptability, excellent interpersonal skills and cultural sensitivity
• Experience with group facilitation and trainings, including content development considered an asset
• Experience living and working internationally considered an asset
• Written and oral fluency in English.

Partner Description

Uganda Women Entrepreneurs Association Limited (UWEAL) was established in 1987 as a membership based organization and platform to promote women in business in Uganda and create networking opportunities with women in business globally. UWEAL’s mandate is focused on empowering women to create wealth through capacity building, networking and advocacy. The association’s membership consists of women entrepreneurs, aspiring business women and professional women from various sectors and is spread throughout Uganda, including a program for young women who are interested in business under the Girls’ Entrepreneurship Program (GEP). They offer programs for women in trade projects, practical hands-on training for women working in product development or coffee processing, changing the mindset of women entrepreneurs, supporting women-owned enterprises which are highly profitable, competitive and sustainable, as well as equipping young women with core principles and wealth-creation skills that will enable them become proactive, innovative and competitive leaders who can effectively lead change in their communities and in Uganda.

Support Package

• Support and guidance from the WUSC Volunteer Mobilization Team prior to departure and from WUSC Country Team while on assignment
• Pre-departure training to learn about the volunteering for development program, gain practical skills for living and working in an intercultural context and network with other volunteers
• In-country orientation upon arrival in country of assignment
• Language training in country of assignment, where required
• Modest monthly living and accommodation allowance
• Airfare to and from the assignment country
• Visa/work permit
• Pre-departure medical exam
• Health insurance
• Vaccinations and antimalarial medication
• COVID-19 PCR testing
• Criminal record verification
• Vacation leave entitlement
• Debriefing after completion of assignment
• An incredible opportunity to make a meaningful contribution to global development, enhance your professional skills and participate in an experience of a lifetime!

WUSC’s Safeguarding Policy

WUSC’s activities seek to balance inequities and create sustainable development around the globe; the work ethic of our staff, volunteers, representatives and partners shall correspond to the values and mission of the organization. WUSC promotes responsibility, respect, honesty, and professional excellence and we will not tolerate harassment, coercion and sexual exploitation and abuse of any form. Successful applicants will be required to sign off on the WUSC Code of Conduct and the Self-Disclosure Form. International and national volunteers will also be required to submit a criminal record verification.

WUSC is a signatory to the Cooperation Canada Leaders’ Pledge on Preventing and Addressing Sexual Misconduct. The pledge represents the shared commitment as Canada’s global development and humanitarian leaders to ensure the full implementation of practices and policies that will protect and respond to our own staff, volunteers and the communities we serve. We are committed to creating safe and respectful workplaces and programs that promote gender equality and are free from gender-based violence, including by addressing and responding to all abuse of power, holding people to account, and protecting the vulnerable. Read the full pledge.